There are ii.4 meg active Amazon sellers worldwide. That'southward a lot of competition, and that can make it tough to stand up out in one of the most crowded marketplaces in the world.

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But that isn't to say you can't stand out. You only take to know how to stand out.

One key component to your Amazon listing is the imagery. And when information technology comes to optimizing your product photos, you lot'll demand to call up nearly the context in which they're viewed. Not only practice Amazon product images display on your main product folio, but they also show up in search results, every bit thumbnails.

Acquire how to optimize your Amazon product images to bulldoze conversions by adhering to the technical guidelines and using a bit of creative flair.

Tips for optimizing Amazon product images

  1. Follow the technical Amazon epitome requirements
  2. Assign paradigm priority on the production page
  3. Adhere to Amazon's standards for high-quality images
  4. Call up offer level images
  5. Use a variety of product photos
  6. Heed the entire frame
  7. Provide important data

ane. Follow the technical Amazon image requirements

When setting upwardly new product pages or updating existing listings, you'll need to meet the Amazon prototype guidelines and related technical requirements. If you don't, Amazon won't accept your listings and images, even if you have the best production images

Bank check out the Amazon product image requirements at a glance beneath, but think that it'southward always best to cheque their site for the virtually up-to-date information and Amazon policy.

Amazon image requirements

  • Image size: Your Amazon picture show sizes need to exist at least thou pixels broad or alpine, and 1600 pixels on the longest side. You can't brand your images bigger than 10,000 pixels on the longest side.
  • Paradigm frame: The product should fill 85% or more of the frame.
  • Background color: ALL product photos should have a pure white background.
  • File format: You can upload JPEG, PNG, GIF or TIFF files. Amazon prefers JPEG.
  • Color mode: Both sRGB and CMYK are accepted.

Other Amazon product image requirements to note:

  • File names: The file name must include the product identifier (this is your Amazon ASIN, JAN, EAN, 13-digit ISBN or UPC). After that, a period and a file extension (come across accepted file types listed above). For instance, 1234567890123.tif or A987654321.jpg. Yous may not include dashes, spaces or other characters in the file name.
  • Pattern: You lot can't include any text, borders, logos, mannequins, inset images, excluded accessories, or watermarks in your images. If y'all have a mannequin, yous can larn how to edit it out or use our ghost mannequin epitome-editing services and then we can exercise information technology for you.

Don't allow the idea of ghost mannequin image editing scare you away. We tin can aid with that. Ask united states of america how

Hither are additional resources from Amazon:

  • Production Image Requirements
  • Seller Primal: Fix product images

What size should images be for Amazon?

Your Amazon paradigm size should be at to the lowest degree thou pixels tall or wide past at least 1600 pixels tall or broad. You tin't exceed x,000 pixels. If your images are likewise large, you tin can resize them without sacrificing the quality.

How many listing images can yous upload to Amazon?

Yous can upload one chief product image and up to eight supporting product images on Amazon listings.

Epitome source

What are Amazon photo requirements for images other than the main first image?

Amazon has the aforementioned requirements for main images equally it does for supplemental images. However, you should apply these spots to showcase your product from different angles, contextually, and in dissimilar ways than it appears in the primary image. Exist sure to follow the Amazon production image size guidelines for all your photos.

two. Assign image priority on the product folio

Amazon gives you one main product image and upwards to eight additional spots, simply it's up to you to prioritize the images in the order in which you want them displayed. It'south a good thought to use all of those bachelor slots, rather than just 2 or 3 pictures. Doing so helps overcome 1 disadvantage that every online retailer faces: not being able to put the product in the easily of the client.

"Play with the angles [of your production photos]," Leslie Termuhlen, media relations coordinator at Jungle Picket, says. Evidence as many angles as possible. Try to imagine which angles the buyers would examine in person and then replicate that.

Once yous've uploaded your photos, you lot'll desire to prioritize and assign how each epitome appears on the folio. This process determines the social club of your images, so they show upward in the right sequence inside the Amazon product search results likewise every bit on your product pages. Consider arranging the images then customers experience the production (through photos) in a logical way.

Check out the example below from Loisa, which sells Latin-flavored spices and seasonings on their own ecommerce store and through Amazon. In addition to the straightforward white background shots, they angle the bottle of seasoning and so customers can see the part of the label that lists the ingredients. They as well showcase the product outside of its packaging then shoppers ameliorate can imagine cooking with it in real life.

Image source

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three. Adhere to Amazon's standards for high-quality images

Using high-quality images for the master and child SKU images are peculiarly important for converting sales and receiving more than clicks, but they're also function of Amazon'due south not-technical standards. These Amazon product images requirements are:

  • Use real photos: The epitome must be an actual photo (or the cover art, in the instance of music or books for instance). Drawings, vectors and illustrations won't be accepted too as additional inset images, animated .GIFs, graphics or text overlays. (Notation that a withal .GIF is acceptable.)
  • Go on it simple: Anything in the frame that's non direct related to the product risks becoming distracting to the potential heir-apparent. Remove these from your Amazon product images.
  • Aim for quality: Your Amazon product picture resolution should be high-resolution. Utilise sharp and well-lit production photos that look realistic. Pay special attending to how the colors await after they're shot, as you don't desire any unpleasantly surprised customers.
  • Be advisable: Pornographic or offensive letters are prohibited from Amazon, so you'll desire to remove annihilation potentially risque from your shots. Nosotros've got a tutorial to help you get rid of unwanted elements in Photoshop, Photomerge, or GIMP.

Beyond adhering to Amazon product photography requirements, high-quality imagery will also make your products come to life for shoppers who tin can merely view them through a screen. Some companies may opt shoot their own production photos just there'south value in hiring a professional product photographer.

"The [photographer'southward] photos were much higher quality," he says. "Your product photograph is the No. ane thing that determines if someone will click on your listing, so y'all NEED great images." That ways, whenever possible, the images should be shot and edited by experienced professionals.

If your photos require editing, you should also consider hiring a professional photo editor, which tin hateful the departure betwixt beautifully-detailed photos and Photoshop fails (which no business organization owner can afford).

Not sure if it's fourth dimension to outsource your photo edits or if you should keep doing them yourself? These are the 13 signs it's time to get some outside aid.

Here'southward what tin happen if you utilize an unreliable editing service, for example:

Source 1, two, 3


Compare the prototype above to this professionally shot and edited image:

Source

Information technology's important your images be honest. In other words, don't modify the vibrance or saturation, because in one case your production gets to the customers, they'll know you misrepresented the photos and description. Setting realistic expectations is very important, fifty-fifty disquisitional, when selling online and then your customers know what to look.

Similarly, if you need to represent scale in your photos, make sure everything is realistic when photoshopping your images. Information technology's best, whenever possible, to put a ruler next to the item or but put in the actual dimensions.

4. Remember offer level images

If you're selling used or refurbished products, an "Offer Level" or "Listing Photo" is also allowed on your product pages. This image displays on Amazon'south offering listing page, which helps customers differentiate your offering. To add your prototype, access your Amazon Common Template. Map the field termed every bit "Master Offer Image" and "Offering Images."

Listing photo requirements

five. Use a variety of production photos

You can post up to seven photos (one principal photo and six additional) so apply those to your advantage (and to help the client make an informed determination). Requite customers a detailed view of the item(s) from all perspectives. Not showing aspects of the production in item can cost you a potential client.

For example, this matcha pulverisation from Golde is photographed in a few unlike ways. The main image gives you an idea of how it's packaged, which sets expectations for when the production arrives. The supplemental images show how customers tin can use the production in drinks. Information technology also gives yous a glimpse into what the matcha powder actually looks like, which you tin't see when it's in the packaging.

Image source

Yous might also desire to shoot your production from different angles. If you're non sure which angles your customers want to run into regarding your detail product, go to a concrete retail store and discover how shoppers collaborate with trade (if you can) or wait effectually at objects in your home and selection them up as if they were displayed in a store. What would you wait at or look for? The interior of handbags and wallets, for instance, are frequently photographed as in that location are of import features customers would exist interested in.

Employ a mix of images with people too. This tin give products scale and help potential buyers imagine themselves in the model's place.

You'll likewise want to pay attending to the lighting of your photoshoot and how that affects the colors of your photos, peculiarly because they need to look the same way in the photos as they do to the naked eye. "Use an extra lite source, and edit the photo later to really make information technology popular," Termuhlen says. A footling flake of mail-processing tin can go a long manner.

If your budget allows, consider hiring a product photographer. An experienced professional who specializes in your industry and type of products should know which angles to capture. Ask your network for recommendations and peruse directories like Jungle Market or Shopify Experts.

6. Mind the entire frame

Information technology's easy to focus on the subject of your epitome and lose sight of the entire frame. But paying attention to the edges and corners of your photos is super of import. Yous want to make full the frame but also avoid cutting off the subject of your paradigm.

"Brand sure the product takes up every bit much infinite as possible," says Barron. "Many people will accept too much white space in their photo which makes their product look small in the search results. You want your production to be equally big as possible so information technology's easier to go noticed."

vii. Provide important information

In addition to showcasing your product, you can use Amazon production images to share important information about the item. "If it'south a multi-pack, include a small icon overlay that says 10-pack or any count it is," says Barron. "Phone call out dimensions and features to describe attention to what makes your product unique."

Maybe you create a graphic rendering of the applied science backside your spill-proof children's dishes or show a breakup of the easy three-pace setup for your backpacking tents. This bike trainer stand on Amazon has a few unlike graphics that testify more data about the product:

A picture show is worth one,000 words

Never underestimate the value of optimized product images. Fifty-fifty though the search algorithm places some weight behind make name, product title and description, optimizing your photos can certainly assistance heave your views.

Because a motion picture is truly worth a k words, ensure that your product photos assist your customers see themselves with your product while too helping them make informed decisions.

Wanna save time and money? Outsource your tedious image edits to united states.

Alexandra Sheehan

In her by agency life, Alex has led digital marketing initiatives for Fortune 500 companies. Now, she's passionate about helping retailers and retail industry leaders harness the power of the written word and fuse it with strategic content, e-mail and social media marketing campaigns.